About Us

Scientific Advisors


Dr Simon West

Dr West is one of Australia's leading inventors, with a strong background in industrial chemistry and inventions covering processes in mineral extraction, plastics recycling and production, food technology and natural health care products.

With a 30 year career as an inventor of processes involving physical sciences, Dr West has had broad experience in the development of original solutions and the technical management of the resulting intellectual property for public companies.  Dr West worked for 17 years with Kraft Foods Ltd on projects such as the modification of curd, 'magnetic carbon', automation of jar arrangement and a calcium ion sensor transistor.

Dr West worked on filter aid regeneration and invented, developed and directed the beta carotene process that is now the basis for the commercial success of Betatene Ltd.  Dr West invented the zinc tailings recovery process that was used as the basis for the public listing of Denehurst Ltd and was involved as Joint Managing Director in the implementation of that technology.  He also invented the crumbing of PET forming part of the Renew process and was involved in building a pilot plant that was used as the basis for 'Innovations in the PET' which is now owned by Petrecycle Ltd.

Dr West holds a Dip App Chem and BSc degree with a double major in chemistry and a DApp Sci (Honorary).